Today’s tech-savvy consumers want an “always open” shopping experience stocked with the latest in-demand products and experiences. To accommodate these changing needs, retailers are required to evolve their strategies, capabilities and technologies in order to expand their core business and boost customer loyalty – while also hoping to mine new market opportunities that can fuel solid business decisions and help to boost their sales.
Multi-channel, social retail data management, analytics, customer centricity, mobility and infrastructure optimization are key areas of focus in the fast-growing retail market. Innovative retailers are leveraging these new capabilities to enhance their brand, drive revenue and increase retention and loyalty. However, navigating the challenges of competing in the retail market alone can shift the focus away from the customer.
With all of these challenges at hand, same-day delivery doesn’t exist because the delivery driver’s truck is going faster. It exists because the IT systems are in place to take the order, receive payment, reserve the inventory and schedule pick-pack-ship in near real-time without human intervention. As retailers try to make sense of all of the hype and challenges ahead, a common thread exists: IT capabilities are central to all of them, enabling tactics and strategies that provide a competitive advantage.
Enterprise Wide’s SAP Retail solution provides you with a single, integrated platform that solves the problems posed by disparate, technology legacy systems and varied technology investments and helps companies increase insight, improve productivity and allows flexibility to meet changing these changing needs.