Where digital transformation and streamlined ecommerce meet.


Customer Adoption Rate


Online Customer Service


Additional Revenue Growth


  • Very manual ordering operation which needs to evolve with the market
  • Updating outdated eCommerce systems
  • Catching up to rapid transformation


  • Integrated system function company wide
  • Automated Processes
  • Customer centric interaction building increased customer loyalty


  • Cloud Solutions | SAP Commerce

Executive Brief

Laminex (R) is the leading marketer, supplier and manufacturer of premium decorative surfaces in Australia for homes, schools, hospitals, offices and shopping centres. For 85 years, Laminex has created hardworking surfaces for real projects.

The Solution

The findings concluded that Laminex needed to upgrade an outdated system to an integrated online platform experience to combat consumers changing shopping habits. Enterprise Wide was brought in to implement Laminex’s updated eCommerce solution, SAP Commerce Cloud. This cutting-edge technology would integrate its existing data, simplify its processes and act as both a B2B and B2C enterprise with ease. This new functionality allowed content and data to be used seamlessly across channels including online, mobile, point-of-sale, call centre, social media and print.

This fully integrated solution has moved the business from a competitive disadvantage to an advantage by launching a market-leading commerce platform with easy-to-use tools and improved online buying experiences by growing out of the typical hours trading. With a new customer-centric approach to solution-based e-commerce systems - Laminex has created the foundation it needs to evolve fast and thrive in the future.


  • 30% of Laminex’s total revenue was derived from their online platform within 12 months of SAP Commerce Cloud
  • Laminex is on track to handle 40-50% of their transactions online in 24 months
  • Customers’ adoption rate increased by 200% which was over and above the business case target
  • Accelerating personalisation within the platform functionality saw an increase in customers adding complementary products to their orders, making room for future upselling and crossselling opportunities
  • Improved customer service capabilities by being available 24/7 online and lowering service staff costs to create a profitable project

“Enterprise Wide with SAP delivered a best in breed commerce solution that is running significantly ahead of our business targets”

Steve Reid

Head of Transformation,
Laminex AU & NZ

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