As part of SAP’s ongoing Trending Chats series, SAP sat down with Ross Bark, Digital Director at Enterprise Wide, to explore the challenges businesses will face in 2025.
Customer expectations are higher than ever. Consumers demand seamless experiences across all touchpoints. Businesses must adapt to these expectations to remain competitive. This means investing in technologies that enable real-time customer insights and personalised interactions.
As retailers and wholesalers face a new era of customer expectations, digital transformation, and AI-driven engagement, Ross explains how some of Australia and New Zealand’s leading brands have used SAP solutions to boost conversions, drive loyalty, and increase revenue.
Are you ready to thrive in ‘25? View Ross’ video alongside the rest of the SAP Trending Chats series:
You can also listen to the podcast version of the interview at these provider links:
